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Digital Marketing

How Healthcare Marketers Can Turn Web Traffic into Leads

How Healthcare Marketers Can Turn Web Traffic into Leads

How do you make sure the people who come to your website don’t just browse and leave? How do you turn website traffic into leads?

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Should I Use Marketing Automation?

Should I Use Marketing Automation?

Our San Diego marketing team will be the first to admit that a marketing automation strategy is not fit for every business, so don’t be duped into thinking so.

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3 Landing Page Metrics That Can Be Used To Define Success

3 Landing Page Metrics That Can Be Used To Define Success

It’s important to keep track of landing page metrics and success measurements for successful landing pages to ensure website conversion optimization.

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Nothing But Net: 3 Tips for Landing Pages That Score Leads

Nothing But Net: 3 Tips for Landing Pages That Score Leads

In the same way that basketball players spend time training to get better at free throws, you can optimize your landing pages to get better at lead conversion.

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6 Reasons Why You Have a Low Email Open Rate

6 Reasons Why You Have a Low Email Open Rate

People are overwhelmed with email. According to a recent study, the average business user wades through 121 emails per day.

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