The 14 Components of a Brand Platform

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Editor's Note: This post was originally published in October…
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How (and Why) Medical Device Companies Are Positioning Their Marketing Strategies to Align with Value-Based Care

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Rising healthcare costs and the dramatic growth of older, sicker…
demand generation funnel
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5 Tips to Jumpstart your Demand Generation Strategy  

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For years, marketers have been trying to perfect their best lead…
Branding Redesign

How To Convince Your C-Suite That You Need A Rebrand

It takes just one-tenth of a second for you or me to analyze…
Health & Wellness This Week
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Killer Advice for Building a Long-Lived Healthcare Brand

With the latest dramatic shifts in the healthcare landscape,…
8 Rules to Align Your Website with Your Brand Platform
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8 Rules To Align Your Website With Your Brand Platform

Now that your company has an established brand platform guiding…
healthy branding

Summarizing The Importance Of Branding

Over the past few weeks, our series has been focused on the importance…
Why-Branding-Matters

Why Does Branding Matter?

Below we have outlined some critical aspects as to why branding…
What you can expect from a branding agency

What Can You Expect From Working With A Branding Agency?

We’ve discussed the importance of branding through internal…
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5 Myths About Branding

People constantly use the term “branding,” and it is often…