Insights:

Focusing your efforts on customer experience management, both online and offline, may be the single most important undertaking you can make now to ensure your brand aligns with the engagement of the new marketplace.

If brands are to be human than they cannot expect a single statement or look to define their brand identity.

We live in an exciting time for healthcare innovation. It seems that each day brings new, life-changing medical devices and med-tech products that elevate the health, quality of life, and speed of recovery.