If brands are to be human than they cannot expect a single statement or look to define their brand identity.
Powerful Brand Strategies for Launching New Medical Devices and Med-Tech Products
We live in an exciting time for healthcare innovation. It seems that each day brings new, life-changing medical devices and med-tech products that elevate the health, quality of life, and speed of recovery.
How Marketers Can Better Drive and Own the Customer Experience
Marketers working within customer-centric organizations take a lot of extra measures to understand what customers want and how they behave.