Before launching a brand or product to market, we need to define answers to these vital questions:
How are you planning to enter the market? What will be the primary channels you will use? How do you deliver your unique value to your target customers? How are you going to turn your product launch into an event? Do you have key milestones and plans for reviewing and fine tuning your brand or product launch plan?
Your brand or product launch brings together all of the key elements that drive your business: sales, marketing, brand development, competitive analysis, and consumer insights. It provides a strategic action plan that clarifies how to reach your target customers to better compete in your marketplace.