ParkerWhite Brand InteractiveParkerWhite Brand Interactive

Zest Dental Solutions

Branding a global leader

The Situation

Zest approached ParkerWhite with an exciting marketing challenge when they were looking for a strategic branding and marketing partner. The company had just been purchased from an investment group with the goal of aggressively growing the business and creating a direct online sales channel without any sales reps. Over the course of 8 years, ParkerWhite worked with the Zest Dental team to move the company from an OEM product brand with its award-winning LOCATOR implant attachment system, to a “branded house” strategy with a full line of products as we helped them grow direct sales, launch new products, and increase global brand awareness.

What we did:

  • Brand Strategy
  • Brand Messaging
  • Brand Identity
  • Creative Collateral Systems
  • Creative Integrated Campaigns
  • Digital Strategy & Creative
  • Email Marketing
  • Lead Generation Programs
  • Social Strategy
  • Tradeshow Booth Design
  • Website Design

Rebranded Website



The Results

We help ZEST grow at a double digit grow rate year after year market growth. An average of 300 leads per month are generated, and a database of over 55,000 sales leads with valid email addresses has been created. ZEST's e-commerce generates over $1M in online sales each year.


Leads generated per month


Sales leads


Annual e-commerce sales

Related Works

From strategy to execution.

We partner with our clients to understand their business, people, and goals to provide practical solutions that deliver long-term success.