Entries by Lindsey Weintraub

Software + Rewards Programs | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy.  Technology continues to change the way we deliver care, providing opportunities to improve quality and efficiency. With increased technology adoption comes higher standards for healthcare software. On the behavioral […]

Engaging Health Consumers | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. There are many opportunities for companies to introduce new products as healthcare becomes more consumer-friendly. Many companies are engaging health consumers to actively take care of their health. This week […]

Cameras, Employers, + the ACA | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. Despite all the innovation in healthcare, there are still lots of opportunities to improve. It’s not just with advanced technology. Healthcare can be bettered by changes in the way […]

Big Companies Enter Healthcare | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. There has been a lot of talk about the problems in healthcare and the opportunity for disruption. When there’s significant enough opportunity to rock the market and make money, […]

Can Healthcare Go Mobile? | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. Everybody wants digital. It’s just taking healthcare a while to adapt. Despite all the hype around wearables, much of healthcare hasn’t even figured out how to get a mobile […]

$$$ In Digital Health | Health & Wellness This Week

This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest healthcare marketing news and what it means for your marketing strategy. This week, we look at the incredible amount of money being invested in digital health. Everyone is doing it! From longtime players, like Medtronic, to hot new startups taking […]