Engage with Healthcare Providers
Become More Effective at Marketing to Patients
Launch Your Med Device / MedTech Brand or Product
Email is where you warm your leads up for a potential sale.
Times, tastes, trends, and habits change and evolve over the years and so should your outlook on your marketing campaigns
Companies have a business priority to build relationships with consumers through both HCP marketing and DTC marketing.
Are you ready to end the war between sales and marketing? How would you rate your sales and marketing team?
Healthcare companies have to continually update their content across all touch points to provide relevant information, at the right time.
In today’s healthcare business you can’t afford to ignore patients. With healthcare reform changes, patients are key stakeholders because of their growing influence on healthcare purchasing decisions.
Customized content can help drive your prospects through the sales funnel and ultimately convert to customers.
In order to execute a proper healthcare marketing strategy, you need to first understand where the strengths, weaknesses, opportunities, and threats are for your business.
Brand cynicism is abundant in today’s society and brands must do everything they can to stay human and prove they truly care about their customers.
How do you make sure the people who come to your website don’t just browse and leave? How do you turn website traffic into leads?
With the latest dramatic shifts in the healthcare landscape, it is now more competitive than ever before.
It is important to make sure that you avoid the temptation of settling without going through a proper visual identity design process.
If you want consumers to love your brand, first your own employees must fall in love with it.
As social media continues to dominate the world with visual experiences, viewers’ attention spans continue to condense.
Our San Diego marketing team will be the first to admit that a marketing automation strategy is not fit for every business, so don’t be duped into thinking so.
We compiled these reasons as a starting point for you to leverage in your upcoming budgeting conversation
It’s important to keep track of landing page metrics and success measurements for successful landing pages to ensure website conversion optimization.
In the same way that basketball players spend time training to get better at free throws, you can optimize your landing pages to get better at lead conversion.
Your brand is a powerful asset for your company. Branding is about more than just stringing together beautiful words; it’s about the high-level brand strategy needed to make your company recognizable, memorable, and easy to understand.
People are overwhelmed with email. According to a recent study, the average business user wades through 121 emails per day.
If you’re using landing pages to get newsletter signups, eBook downloads, or new leads, your success is completely dependent on whether or not people are clicking on your Call To Action (CTA) button.
For years, marketers have been trying to perfect their best lead generation strategies, but what if your objective is to create a need for your product or service in the minds of your potential customers rather than drive leads?
Before you can turn web traffic into leads, you need to make sure your website has everything it needs. Once you do that, you have to get people to visit your website.
The healthcare industry is feeling the effects of the ACA and adapting to changes.
Your company has to become more than a set of products, services, employees, and words.
Too much jargon is a problem across all specialties in healthcare. Yet for many patients and caregivers, online content through a patient website is an important way to learn about health problems, symptoms and treatments.
As a healthcare organization, there are a few risks you need to consider before entering the world of social media.
There’s no doubt that eCommerce is growing, generating sales, and providing new business opportunities.
If you want your brand to succeed, you need to shape consumer perception and build affinity. This is a two-part job: getting consumers to understand the benefits your brand provides and fitting those benefits into the context of their needs.
50% of leads are qualified but not ready to purchase. Not ready to purchase means they need nurturing.
For organizations starting to experiment with social media marketing, the fear of possible negative comments is a daunting prospect. But social customer service is more important than ever.
Successful brands go above and beyond to delight their customers. Anything you can do to make the brand experience better matters.
Your website plays a critical role in the buying process, and it should be able to effectively communicate important information.
ParkerWhite's award-winning San Diego branding, design, & digital agency takes home 5 Hermes Creative Awards:
Lead nurturing is one of the most important functions of sales and marketing, and yet it somehow often gets overlooked.
An effective positioning strategy not only defines the scope of your brand’s communication strategy, it provides a clear direction for all creative content, while ultimately establishing what your brand stands for.
Healthcare marketers are using direct-to-consumer marketing to reach patients, expand awareness, provide patient education, and ultimately increase product use in a cost-effective, scalable manner.
The Goal of any Direct-to-Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.
Integrated patient journeys take into account both the clinical journey and online journey patients go through during their entire continuum of care.
In order to accurately and effectively empower patients, not only do you need to understand who they are and where they hang out, you need to understand how they navigate through the patient journey.
The benefits and drawbacks of hiring an outside agency versus building your own in-house team
To understand which patient marketing strategy tactics work best, we must first ask the question: What is a direct-to-patient marketing campaign?
When you can inform, educate, and ultimately empower patients to take charge of their own health, your chances of motivating them to create a dialogue with their healthcare provider increases substantially.
Rising healthcare costs and the dramatic growth of older, sicker patients has forced the conventional healthcare model to shift. I
We’re providing the 5 most essential questions that every marketing executive must ask themselves and their team before developing a marketing strategy
Here are a few things you should take into consideration when you start including wearable technology as a new marketing venue
Webinar marketing is extremely powerful for drawing in and engaging with your prospects, as well as connecting with them from beyond the protection of your keyboard.
A digital marketing strategy is essential to every company’s existence.
Most providers in the healthcare and medical device industries are aware of the value in having an online social media presence.
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a focus on the latest healthcare news and what it means for your marketing strategy.
A wave of new “as a service” business models are driving change in the healthcare sector.
Due to social media’s ever-evolving nature, we decided to update the list and share with you some new stats about social media and how it is being used in the digital marketing world today.
Mobilegeddon is the term many people are using to describe Google’s mobile-focused algorithm changes that were launched today. What does that mean, you ask?
Below we have outlined some critical aspects as to why branding matters, take a look!
If you’re thinking of working with a brand strategy agency, it’s a good idea to know what to expect from the process.
If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment.
This article is part of ParkerWhite’s weekly series, “Health and Wellness This Week,” a roundup of the latest marketing news and what it means for your healthcare marketing strategy.
Here are 5 tips for a more effective email marketing strategy
Improving the Healthcare Experience: Digital Health, Wearables, and Medical Convention Booths
Brands are using social media listening, also known as social media monitoring, to track and analyze conversations and activity on the web to gain insights.
If you're using social media for your brand, you probably want people to listen to your brand, like your brand, and engage with your brand.
