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Marketing and Branding Blog – Insights

We are proud to announce the appointment of Luke Lauer as our new Chief Executive Officer.

ParkerWhite Names Luke Lauer as New Chief Executive Officer

We are proud to announce the appointment of Luke Lauer as our new Chief Executive Officer.

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Core Benefits of Direct-to-Consumer (DTC) Marketing & Effective Strategies

Core Benefits of Direct-to-Consumer (DTC) Marketing & Effective Strategies

DTC marketing offers numerous benefits that traditional marketing methods fail to provide. See how you can adapt and capitalize on evolving market conditions in 2024.

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active-medical-devices-vs-passive-medical-devices

Active Medical Devices Vs. Passive Medical Devices

There are two ways to categorize medical devices -- active medical devices vs. passive medical devices. Read on for examples of each type and learn how to market effectively in each product sector.

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Empowering Patients in 2024: A Paradigm Shift in Healthcare Marketing

Empowering Patients in 2024: A Paradigm Shift in Healthcare Marketing

This paradigm healthcare shift signifies a departure from traditional patient-doctor relationships to a more collaborative and informed consumer approach.

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tips-for-launching-your-2024-comprehensive-ai-influenced-digital-marketing-strategy

Tips for Launching your 2024 Comprehensive AI-influenced Digital Marketing Strategy

In 2024, B2B buyers and decision-makers will increasingly rely on digital channels for research and procurement. A comprehensive digital strategy ensures your brand is easily discoverable and credible online.

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