Engage with Healthcare Providers
Become More Effective at Marketing to Patients
Launch Your Med Device / MedTech Brand or Product
You can't prove social media ROI if you don't set objectives. Setting appropriate goals in the very beginning is paramount.
Social media marketing provides a great opportunity for brands to humanize themselves and connect in meaningful ways.
This week we saw big moves in the wearables market, a growing trend of targeting everyday consumers with sports nutrition products, and a new report shows just how many people are looking for EHR software.
How Great Brands Create Winning Social Media Campaigns
This article is part of ParkerWhite's weekly series, a roundup of the latest healthcare marketing news and what it means for your marketing strategy.
Facebook's announcement of a move to clean up the newsfeed and improve user experience will affect how brands effectively engage on Facebook.
Everyone wants social media ROI, but not everyone has the discipline to execute on social media marketing strategy
Pinterest is a great medium for healthcare brands to communicate visually and reach a large audience of patients.
Consumers crave genuine brand experiences and honest communications. Being comfortable naked is vital to building consumer trust.
Effective marketing communication demands that a message isn't just sent - but is also heard and understood. The problem: consumers are tired of hearing it.
Here are 5 common healthcare website mistakes
Here are 5 considerations to keep in mind for brand naming process
Branding is a term that is frequently thrown around and misused. Many people use the term “branding” synonymously with advertising.
We worked with I-FLOW*, LLC, a Halyard Health Care Company, with the launch of a new patient awareness campaign designed to empower patients to ask their doctors for the ON-Q* pain pump after surgery.
If you are responsible for developing and executing a healthcare marketing strategy, you should know how to allocate resources to the channels that provide ROI
These 100 Social Media Stats that Will Prove You Should Have a Social Strategy
In honor of one of America's favorite times - the beginning of football season - we've decided to reignite your love of the game marketing and inspire you to put your eyes on the prize
Here are 11 morsels of wisdom from Inbound13 that should shape your marketing strategy
The problem with Twitter is figuring out how to separate the wheat from the chaff.
Here are 5 ways to protect your organization and your online community with social media guidelines
A report released last week from eMarketer reveals that for the first time this year, Americans will spend more time each day using digital media than watching TV.
Here's what health care companies need to know about the changing health care market
Does your company have an influencer outreach program? What kind of experience have you had?
The brands that are winning on social media are the brands that are providing relevant information, acting as a go-to resource, surprising & delighting their fans, listening with empathy, providing customer service, and engaging with users to create a community.
Here's how to translate social media metrics into 'business metrics' that demonstrate ROI
We are proud to announce that Keith White has been elected to the National Board of Directors for the Leukemia and Lymphoma Society (LLS)
Your summer marketing promotion will be successful if you follow these 9 rules
A video is an easy way to convey these benefits with words and imagery that can be a powerful selling tool.
Are you interested in using Pinterest as a part of your social media marketing strategy?
A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality. So what does a good content curator look like?
It's something I secretly enjoy reading because it can be entertaining in a sort of sad way. At the same time, it provides a good set of examples of what NOT to do. Even some big name brands are making some big flubs on Facebook marketing, so it's a good idea to check in and see what mistakes other brands have made so you can avoid them.
Social Media can be an incredibly powerful tool for brands who use it the right way
The question to ask yourself now is can you afford to NOT use social media?
Before you start pinning and repining and counting your followers, decide what you want to get out of Pinterest marketing.
we prepared 5 easy ways for you to optimize your website for Pinterest.
This year brings new opportunities for marketers with the increasing use of social media strategy and a thriving digital community as part of our marketer's toolbox.
Pinterest is an image-driven social network that has rocketed in popularity in the last couple of years.
Social Media Monitoring is the practice of checking social media channels for information relevant to you
As a marketer you constantly need to make strategic and creative decisions based on rules and regulations, ROI, media channels, budget, trends, ethics and just plain old good taste vs. poor taste.
Heal2gether.org website received The Outstanding Achievement Award in the category of Health/Nutrition in the Interactive Media awards.
The handoff between Marketing and Sales is crucial, and when Marketing and Sales establishes parameters for what makes a “good” lead
Here is a breakdown of the most important things we believe you and your company need to not only be aware of, but also consider for upcoming marketing initiatives.
CRM has moved from just being customer relationship management to being a platform where companies can generate, qualify and nurture leads and market more efficiently through automated campaigns.
Your blog is the perfect place to create your desired tone of voice, prove thought leadership and the value that your service or product will bring.
Here are a few steps to get you started with a content marketing strategy
ParkerWhite is very proud to have received one Silver ADDY and two People's Choice Awards at the San Diego 2012 ADDY awards for our work with Red Bull and the Jacobs Cushman San Diego Food Bank.
The first step towards improving your search engine positioning is to be aware of which keywords you are currently ranking for on the search engines.
Understanding how digital marketing can be used to your advantage can help you to increase lead generation in your b2b marketing.
A good integrated marketing program is far more than “collateral marketing” and “making changes on our website.
The five rules of one to one marketing share a core attribute: they are customer-centric
